![]() After showing the problems, highlight your offering’s features and details that directly solve them, as well as what makes you stand out.What problems does your product or service solve for them? Show your target audience that you understand their main struggles and pain points.Here are some tips for writing a custom explainer video script: Keep in mind that you know your brand best – so if you’re hiring a production artist or company to do the whole project, make sure you’re at least guiding them on the script. One study shows that 77 percent of viewers will watch an explainer video for up to two minutes, and then they start dropping off. You can go over by a minute or so if you have a particularly complicated business or product, but shorter is better. This means a 90-second script will be about 200 words. ![]() To translate this into word count, every 30 seconds is about 60 to 75 words. Here are a few full-service companies that can do all the work for you:Īs a general rule of thumb, the best explainer videos are somewhere in between 30 and 90 seconds long. If you’re doing a simple explainer video with a screencast or screenshots and voiceover, you’ll spend significantly less time than if you want an animated explainer video (not to mention that hiring an animator will be more expensive). For example, if you’re doing it all from scratch and have limited experience with video production, you’ll likely need lots of time to learn the ropes and explore the right tools. To make your decision, consider the costs and time needed. A combination, like writing your own script and record the voiceover, then hiring help to animate it.Hire a freelancer or company to design and produce the complete video for you.Create an explainer video yourself, using your own tools or purchasing the tools and resources you need as you go.Let’s examine production method options first. Your available budget to spend on buying new tools and hiring a professional explainer video producer.Your current skills, tools, and resources, including how much time you have to make a video or learn how. ![]()
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